CMI Blog

What is your competition up to? Use These 6 Apps to Find Out.

If you are like most business owners, you probably find yourself checking out your competitors to get a feel for their prices and services. With these six apps, you can make this job a little bit easier by seeing what others have to say about your competitors (and what they are saying about you!).

The Newsle web service is a great way to find out what your competitors are up to. This website pulls information from LinkedIn to determine what your competitors are doing. It archives any articles or pages that use your competitors’ names so you can always be sure what they are doing, be it news or a site update. Newsle offers the ability to receive email notifications for real-time updates. This provides a discreet way of knowing what your competitors are doing, allowing you to continuously take advantage of what they are not doing.

MSN Money
Just like Newsle, MSN Money is a free app that you can use to keep track of your competitors’ activity. It comes with Windows 8, so you might even already have it on some of your workstations. It acts similarly to Newsle, pulling information from all over the Internet, including news sources, finance blogs and major newspapers. MSN Money offers a comprehensive view of the stock market, news, and financial performance of industries, allowing you to compare and contrast your own performance with those of competitors.

Glassdoor is primarily known as a tool to help job seekers find employment, but it also has a variety of other services that are valuable for employers. One of Glassdoor’s best features is its ability to display salaries and user reviews of companies. This helps you offer more incentives to your own employees to prevent your competitors from poaching your talent. Plus, if your team is confident you provide the best compensation around, they will be more likely to work harder.

Feedly RSS Reader
Really Simple Syndication (RSS) is a way of taking multiple blog streams and putting them into one. This gives you the advantage of checking out all of your preferred blogs in just one place. With Feedly, you can read a summary of the blog post before reading the whole thing. This helps you judge what’s most worth your time before indulging in something that is not important. 

With a free web application and mobile apps available, CrunchBase is an ideal research tool to follow companies, products, and services from many different backgrounds and areas. CrunchBase will also list products and contact information for any companies that pop up in the search feed.

Google Alerts
Google Alerts lets you set up an automatic detection system for when Google detects a new piece of content published on a particular subject. You can set these up so that the second anything is published about either your company or a competitor, you get an email notifications, meaning you are always in the know.

A little knowledge of your competition is invaluable in the short and long run. What are your thoughts and best practices concerning your competition? Let us know in the comments.


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Darron Millar

Darron Millar is Technical Director at BTA Limited. With 20 years of experience in the IT services industry, his areas of expertise include SME IT Consultancy, Cyber Security, and Project Management. Passionate about IT, Darron is dedicated to being a trusted advisor to clients who wish to leverage technology to enhance and support their business.