CMI Blog

Google to Kill the Password

IT_companies_london_wandsworth_it_provider_google.pngGoogle is testing an interesting new authentication idea. In a bid to get rid of the password, Google may switch to phone authentication. Under this scheme you would simply enter your email address. Then, like magic, a notification would appear on your mobile device that asks if you are trying to log in. You would just press yes if you were.

But why you may ask? It isn’t that hard to type in a password, and it is actually more effort reach for your phone, type the security code and press yes.

The reason is because Google thinks passwords clog up help desks, offer poor security and are actually hard to remember in an age where virtually everything requires a (different) password.

Reducing help desk requests

According to Gartner, nearly 50% of all help desk enquiries are calls for password resets. This undermines the efficacy of the process, wastes user and help desk time, and demonstrates that the password-methodology is indeed ripe for an overhaul.

Moreover the average person has 19 different passwords, which they use for a variety of personal and professional services– so it is no surprise that users forget passwords and which ones are for which service.

Many users are reduced to guessing from a selection of passwords that they most commonly use, then contact the help desk when none work. This is hugely annoying for customers, and detrimental for the companies. The money spent on employing extra members for the help team could be spent on research or improving services.

Improving security

Hacking and cyber attacks have been regular headlines over recent years – with hackers often able to break into digital assets quicker than security teams can protect them.

This has led to Google and other computing giants seeking more secure alternatives to the humble password. As mentioned, aternatives include using users’ smartphone to provide ‘multi-factor authentication’, which would mean a hacker would have to have access to a target’s devices as well as login details.

Enhance user experience

The sheer wealth of information available at our fingertips means the average person is pickier than ever before when deciding what to read and what service to use. This gives web-based platforms and services minimal time to attract the interest of first-time visitors. Password creation is a time consuming task that reduces the overall user experience.

This makes it important for new platforms and services to create a quick and intuitive access system that will not compromise the user’s security. Adoption of an intelligent and effective access system could drastically improve the usability of the service, potentially increasing its adoption.

There are other benefits to new, non-password security measures. For example, those who try to use one software license for multiple users will have difficulty. Security for online services will become increasingly biometric (arguably the most secure), as more and more smart phones have fingerprint unlocking capabilities.  And those account creation emails you save with the obscure G*9eI^&kuRPR£aIH passwords that can’t be changed to anything else will become a thing of the past.

One thing is for certain however, the things we think will be around for a while, such as passwords, aren’t guaranteed a long life at all in the world of technology.

About BTA

BTA is a leading IT provider, offering the full spectrum of IT services to businesses across London and the UK. To ensure your business stays up to date with the technology trends, is protected against cyber security and ready for all that 2016 has to bring, get in touch with BTA today—the business IT experts.  020 8875 7676 or


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