BTA Blog

Making Social Media Work For Your Business

Posted by Richard Taberner on 06 November 2018

 

More companies than ever are using social media as a key strand of their customer service offer and it’s no wonder, given how social media plays an ever-growing role in our daily lives. Last year, the total number of social media users in the UK reached over 39 million, with estimates going up to 42 million users this year.

The average person in the UK has five social media accounts and spends around one and a half hours browsing their social networks every day, which adds up to 28% of their total time spent on the Internet. It’s unavoidable that many new customers will first encounter your business through their phones when swiping on their socials; mobile phones are the top method of social media engagement worldwide.

 

 

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