The explosion of data has been a constant trend in the last decade, and businesses are still figuring out what this means for them. The term ‘Big data’ is used to define extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.
Although big data has historically been associated with large corporations, it has emerged that, as of 2017, 53% of companies are using big data analytics, up from 17% in 2015. The Telecom and Financial Services industries are fuelling the fastest adoption. Reporting, dashboards, advanced visualisation, end-user “self-service” and data warehousing are the top 5 methods used to support business intelligence and analytics.