BTA Blog

Making Social Media Work For Your Business

Posted by Richard Taberner on 06 November 2018

 

More companies than ever are using social media as a key strand of their customer service offer and it’s no wonder, given how social media plays an ever-growing role in our daily lives. Last year, the total number of social media users in the UK reached over 39 million, with estimates going up to 42 million users this year.

The average person in the UK has five social media accounts and spends around one and a half hours browsing their social networks every day, which adds up to 28% of their total time spent on the Internet. It’s unavoidable that many new customers will first encounter your business through their phones when swiping on their socials; mobile phones are the top method of social media engagement worldwide.

 

 

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BTA achieves ISO 9001:2015 and ISO/IEC 27001:2013 certification

Posted by Richard Taberner on 02 October 2018

 

We are proud to announce that as of September 2018, BTA has been awarded ISO 9001:2015 certification and ISO/IEC 27001:2013 certification. These international standards specify requirements for an organisation’s Quality Management System (QMS) and Information Security Management System (ISMS).

 

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Monitor Tips For Business Productivity

Posted by Darron Millar on 17 September 2018

 

Often taken for granted as a simple extension of our laptop display, monitors are the unsung heroes of the business world. A great monitor will not only enhance the working experience of your staff, it can actually make your work force more productive.

Although many businesses may not wish to sacrifice the office space, investing in larger monitors could improve business productivity. Studies show that large or dual monitors allow people to multitask more easily, gain greater insight into the work at hand, and even strategise better, because they are able to absorb larger amounts of data at once. Being able to view more data can also decrease stress levels –  the user does not have to utilise as much brainpower in order to memorise as many pieces of information throughout the day.

With these clear benefits on display (pardon the pun) it’s imperative you pick the best monitors for your business.

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All about IT Automation and Artificial Intelligence

Posted by Richard Taberner on 23 August 2018

 

IT Automation is key to IT optimisation and digital transformation. With our Managed Endpoint Automation service, we are harnessing the benefits of IT automation for our customers – but what does IT automation involve exactly?

What is IT automation?

IT Automation prepares a process that automatically repeats itself to perform a function – previously, this function will have been manually performed by an IT professional.  This process incorporates a blend of hardware and software to do a task which does not necessarily need human intervention.  IT automation processes can perform from a single function or multiple actions, depending on the requirement.

In theory, IT automation can be applied to any IT task that is currently managed by a human IT manager, such as system auditing, monitoring, or patching.

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Why is SEO Important For Your Business?

Posted by Darron Millar on 02 August 2018

SEO, or Search Engine Optimisation, is the process of optimising your website through content so that keywords and terms related to your business show up through online search results. In short, it’s making sure your content appears when people are searching for anything related to your business.

Why is this an important factor for businesses to consider? The answer is simple. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively seeking information related to your products and services – you’re reaching people who want to be reached.

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5 Business Podcasts Worth Listening To

Posted by Richard Taberner on 19 July 2018

In this digital age, business owners can get inspiration and advice from anywhere in the world. If you have a long commute, or you’re one of those business owners who loves thinking business, even in your downtime, podcasts are a great way to keep up with business trends and economic shifts happening on a global scale.  They’re also a great way for business owners to learn that they’re not alone with the challenges they face.

It’s a testament to the mobility and accessibility of podcasts that 75 million people tune into them every month. With consumption growing by 25% year-on-year, that audience is getting even bigger. Many tech companies have launched their own podcast programs as marketing tools –  unsurprising since all they really need is a good microphone and a solid Internet connection to get started. Why not take advantage of all this free, business-focused content? Let’s run down the most informative and entertaining business podcasts currently worth listening to:

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How Can a Smartphone Enhance Your Business?

Posted by Darron Millar on 29 June 2018

 

20 years ago, we could not have imagined how natural it would be to have a device in your pocket that connects you to anywhere in the world in a matter of seconds. The first true smartphone was created by IBM in 1992, more than 15 years before Apple launched the iPhone, however, since the iPhone launched in 2007, smartрhоnеѕ have rеvоlutіоnіsеd thе wау реорlе соmmunісаtе, соnnесt with each оthеr and lіvе their lives. It іѕ rаrе thаt аn invention has such a widespread cultural impact. The smartphone has become as commonplace in our lives as white goods in the home. It’s no longer a question of if you have a smartphone, but rather which make is preferable to you. Can the same be said of its adoption in business?

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Choosing the right hardware and software

Posted by Richard Taberner on 21 June 2018

Over the past 20 years, technology has become much more accessible and affordable.  In all industries, business operations can rarely run without either PCs, laptops, smartphones and the associated software, or some combination of all. IT hardware is no longer exclusive to big corporations and companies. A solid hardware infrastructure and an up to date software strategy are crucial to ensuring a competitive advantage, no matter the size of your business.

The hardware landscape is shifting however. According to Wired Magazine, with the rise of smartphones and tablets, PCs are no longer the dominant business tool they once were. Businesses can utilise cloud computing services from Google, Amazon, and Microsoft for example, to build the systems they need without buying hardware.

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Big Data and Analytics – not just for large corporations

Posted by Darron Millar on 31 May 2018

The explosion of data has been a constant trend in the last decade, and businesses are still figuring out what this means for them. The term ‘Big data’ is used to define extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.

Although big data has historically been associated with large corporations, it has emerged that, as of 2017, 53% of companies are using big data analytics, up from 17% in 2015. The Telecom and Financial Services industries are fuelling the fastest adoption. Reporting, dashboards, advanced visualisation, end-user “self-service” and data warehousing are the top 5 methods used to support business intelligence and analytics.  

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The Benefits of a Circular Economy

Posted by Richard Taberner on 17 May 2018
  • Producing a new smartphone takes as much energy as recharging and operating a smartphone for an entire decade.

How can our economy run in the long term when it is dependent on taking a material out of the ground, making something out of it and ultimately throwing it away? There has to be a better way.

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